GPS Devices: Becoming the new “must-have”

GPS devices are rapidly transitioning from a nice to have, expensive, car accessory to a must have, reasonably cheap device.    We think this is a great area for sellers to explore

The key is to drop below the $300 price point and start heading towards the $200 price point. Garmin’s cheapest c330 was available at Walmart’s website for below $300, according to TWICE.  While it’s not the newest technology, it’s a pretty compelling buy. 

These price points ($150-300) are going to blow the market right open. The value of a GPS device is pretty darn compelling, as we can all imagine when we’d need or use it. At $600, it’s hard to justify – at $200, it’s pretty easy to.

We think that this is going to be an increasingly big area and one very suited for selling off a website or on eBay. These are simple to use devices, there is no complex installation, they are very shippable. The margins are going to be OK for a while as the market is now going to expand very rapidly.  

We also think that this is a market where commodity manufacturers and brands are going to do well. These aren’t fashion items, they are practical items.

It might be time to start looking at sourcing GPS devices and testing the market.